Carianne will be an amazing partner with whom to develop extraordinary hit-makers, promote an incredible catalog, and mentor a winning team.
We have an amazing opportunity to empower the next generation of executives, services and technologies that will benefit our entire songwriting community and help drive their long-term careers. I also want to thank Steve and Len, who I know are just as excited as we are about the future. Carianne Marshall. Marshall began her music industry career at Los Angeles-based VOX Productions, where she did live music production, while managing and booking local bands.
Guy Moot. At the same time, he continued in his role as Managing Director in the UK, and led the company to a record-breaking, year-long hold on the UK Number 1 Singles spot in Recorded music Publishing Artist services News Careers.
Publishing is a business largely hidden from the view of music consumers and fans, but a very important part of the music industry. WCM is the source of some of the best music in the world, and the designers wanted to make it look the way its songs sounded.
This focus on songcraft formed the basis of the brand strategy. This idea helped inspire the logo concept.
Rounded terminals and high contrast strokes give the logo the look of hand-drawn graffiti and calligraphy, making it appropriate for hip-hop, classical and everything in between. The handwritten look pays homage to a moment of scribbled inspiration—what songwriting is all about—and the highly individualized art of writing and composing. The fluid monogram is balanced by a strong, solid wordmark customized from the typeface Plaak designed by T Foundry , which has a sturdy, industrial look that sets off the handwriting.
The brand identity appears in a refined palette of high-contrast black and white—a reference to ink and paper—and gold, reserved for the crown. An alternate version of the logotype appears in a custom drawn script that references handwriting.
Varying stroke widths and irregularities in the lines of the letters add a warm, human touch, and the logotype is completed with a period and underline, like a personal signature.
The script logotype inspired a full custom typeface called Chappell Longhand, created by Pentagram in collaboration with Graham Bradley, that extends this sense of artistic handwriting into other brand applications and expressions.
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